The Five Marketing Ps

Dec 31, 2013 | Other

By Elvire Gosnold, Director – Blabbermouth Hands up who knows the Five Marketing Ps? No it is not; Product, Price, Position, Promotion and Place. It is… Planning Prevents Pityingly Poor Performance. Is your 2014 business strategy done and dusted and crucially is it tying in with your marketing plan? The Christmas elves cannot commence your 2014 marketing projects if there is no integration with your company objectives as a whole. If your sales team has one set of goals that are not clearly explained to your marketing team in advance, then the lack of communication will fester between the two departments. The sales team will not receive the collateral they require to achieve their sales targets efficiently for, as an example, increasing hosted seats; and the marketing team will be at a loss as to why their product promotion for, as an example, a mobile launch was not well received by the sales team. Planning and alignment is key, and remember your marketing plan does not have to be set in stone. It should be a fluid document but one that works in conjunction with other key plans within your company. It should not be an afterthought or even worse not exist. Once you align your marketing and business strategies, your overall goals are clearer and in turn it is easier for you to budget for your marketing activity as you can be more precise in the areas you wish to be active in. If, for example, 2014 is going to focus on your fantastic customer service, then your marketing activity needs to reflect this by not only giving...

VIP Media Day Success

Dec 3, 2013 | PR

By Elvire Gosnold, Director – Blabbermouth We held a VIP Media Day this week at the new Blabbermouth office, which was held specifically for our clients in the channel. We all had a great day, with a really good turn out and Comms Business editors, Ian and Paul, were able to get a great insight into the up and coming products and services for the coming year of 2014! We all enjoyed some sandwiches and cakes, the Christmas tree was up and everyone went home with a Blabbermouth branded chocolate box. It was a very enjoyable and successful day and there has already been talk of another one to come soon… watch this...

The Power Of Strong Brand Values

Nov 29, 2013 | Branding

By Elvire Gosnold, Director – Blabbermouth We are bombarded daily with marketing messages and calls to action to do things and in some cases not do things. How many messages were fired at you just on your way to work this morning? The radio, bus advertising, posters, car stickers, carrier bags, the list is endless. How do you make yourself and your company stand out from the noise? How do you get customers to choose you and not your competitor? How can you be unique? A strong simple message is a good place to start, simplicity is key as not only you have limited time to shout your message but your target audience may not be product savvy and therefore can disengage quicker than you can say ‘cloud’. Choosing your message is harder than it sounds as it needs to stand the test of time as you are going to invest in promoting and reinforcing the message. For example promoting your service as the best option for disaster recovery when it snows does not have a good shelf life, promoting your offering as the best disaster recovery option for adverse weather and periods of high call demand appeals for a longer period and to a wider audience. Highlight why you are better and focus on those points with enthusiasm and with true examples. ‘A friendly service’ has been said a million times and is therefore ignored as a reason for client engagement. ‘A friendly service because of X Y and Z’ reinforces that your message is not just empty words. And finally once you have established a message that...

Laying The Foundations Of A Good Website

Oct 30, 2013 | Web

By Elvire Gosnold, Director – Blabbermouth How long is a piece of string? Not something you want to hear when budgeting for a new website but if you have not put thought into why you actually want a new website this could be the answer you receive. Websites are often the first point of contact your prospects have with you and is therefore one of the most important mechanisms for future growth, but you need to think deeper into what you want your website to achieve. This in turn will help you budget as you are then able to give the Web Developer enough information to give an honest quotation. How much functionality do you really need? Bells and whistles look great but it all costs money. Yes it is extra work to add on an e-commerce facility and yes a customer portal will cost more so think carefully about what your company really needs to succeed. Plan from the start and remain focused on your core objectives. Another common stumbling block is page content. Companies often allot members of staff, often from the technical department, to work on text but the reality is that copywriting is a skill and it is not a five minute job to knock up a web page. They soon find that a technical description of their latest service is not sales focused enough to appeal to their target audience and this often leads to significant delays or devalues the overall website. How much design and customisation is really the million dollar question as this really affects cost. If you are happy to use...

Why Is Marketing Cloud-based Hosted Voice Technology So Important For Telecom Resellers?

Oct 21, 2013 | Other

By Elvire Gosnold, Director – Blabbermouth Understanding changing technology and staying abreast of changes is vital for telecom resellers to survive in a demanding market-place. The introduction of Cloud-based Private Branch Exchange (PBX) or Hosted Voice Technology is one of the most flexible and sought-after changes in the telecom industry. For resellers, this means understanding a new set of technical terms and jargon, an investment that can pay off significantly in an environment where companies are trying to reduce infrastructure and overhead costs. The shift to Cloud-based technologies has become a global phenomenon, with almost every industry finding ways to reduce costs and shift to “externally hosted” ways of doing everyday tasks. This type of technology has enabled data and information to be available anywhere. Why do telecom resellers need to embrace cloud-based technology? The idea of simply taking a service or solution from one provider and passing it onto someone who needs it is, effectively, the job of a basic telecom reseller. However, what happens when that reseller can actually help solve major business problems by providing a cloud-based hosted voice technology that reduces costs, frees up valuable resources for other issues and creates a system that’s handled by experts, while performing all the tasks that a conventional PBX does? Here are just some of the things that a reseller can help their customers achieve by marketing simple cloud-based hosted voice technology: Single-Point of Contact: No more PBX vendors, telecom carrier service vendors, local service providers and other individual points of contact to worry about. Everything is handled by a single entity, so there are no chains of...