Blabbermouth Bounds Ahead In 2013

Aug 19, 2013 | Other

By Elvire Gosnold, Director – Blabbermouth Blabbermouth Marketing is no longer the ‘New Kid on the Block’. The Marketing Agency, based in Amersham, Buckinghamshire, has been trading now for over a year. Founder and MD Elizabeth Sparrow is thrilled with its success and rate of growth. She says “When I was Sales & Marketing Director at O-bit I had identified for many years the requirement for telecoms resellers to market their product and services more actively. I could see that many resellers wanted to get involved in marketing and that they could see the benefits of brand development and product promotion but did not know where to start. I recognised a strong niche in the telco reseller market for marketing advice and services and took it  from there. We started with a team of three and were in the secure position of starting the company with four loyal clients.” The agency has since grown at a fast pace and now has more than doubled its staff numbers and has an enviable client list that keeps on growing. Sparrow has no doubt that resellers are very receptive to marketing opportunities and have the imagination to see how well thought through and executed campaigns can further grow their business. The Blabbermouth Team’s aim is to cater for the whole Channel whilst keeping a firm eye on delivering consistently unique corporate identities and campaigns. Sparrow knows that this is very important for the success of the Agency. “The channel is relatively small and regular networking events means that people talk! We never use standard layouts and stock designs for our clients as it...

The Role Of Social Media

Aug 19, 2013 | Social

By Elvire Gosnold, Director – Blabbermouth Social media has exploded out of the consumer market into businesses as an alternative way of communicating with consumers and handling enquiries. What impact do you think this is having on our Channel friends? Do you think this is an opportunity that is being embraced or is social media just another fad waiting to fade into the background? Social media has grown phenomenally over the last decade and offers businesses unprecedented opportunities to learn more about their audiences, earn recommendations, build a loyal following and ultimately influence sales. At Blabbermouth we strongly believe interacting on Facebook, Twitter and LinkedIn makes social media a hugely beneficial tool within a business. Social media is essentially an array of internet based tools and platforms that enhance the sharing of information. It allows users to share content, personal opinions, swap perspectives and discuss with other users around the world. Social media is not only relevant for regular internet users but is also hugely beneficial for businesses and slowly but surely, we are seeing it take off. Social media marketing is a popular SMB discussion point within the social space today. Most of the buzz surrounding social media seems to be created by start-ups and entrepreneurs as a result of social media being a relatively cheap tool to set up and promote and market products. The use of social media sites such as Facebook, Twitter and LinkedIn, help to improve SEO and promote brand exposure/recognition and is the fastest growing marketing trend. Particularly for B2B companies, social media provides an array of opportunities to interact with customers and...