Laying The Foundations Of A Good Website

Oct 30, 2013 | Web

By Elvire Gosnold, Director – Blabbermouth How long is a piece of string? Not something you want to hear when budgeting for a new website but if you have not put thought into why you actually want a new website this could be the answer you receive. Websites are often the first point of contact your prospects have with you and is therefore one of the most important mechanisms for future growth, but you need to think deeper into what you want your website to achieve. This in turn will help you budget as you are then able to give the Web Developer enough information to give an honest quotation. How much functionality do you really need? Bells and whistles look great but it all costs money. Yes it is extra work to add on an e-commerce facility and yes a customer portal will cost more so think carefully about what your company really needs to succeed. Plan from the start and remain focused on your core objectives. Another common stumbling block is page content. Companies often allot members of staff, often from the technical department, to work on text but the reality is that copywriting is a skill and it is not a five minute job to knock up a web page. They soon find that a technical description of their latest service is not sales focused enough to appeal to their target audience and this often leads to significant delays or devalues the overall website. How much design and customisation is really the million dollar question as this really affects cost. If you are happy to use...

Why Is Marketing Cloud-based Hosted Voice Technology So Important For Telecom Resellers?

Oct 21, 2013 | Other

By Elvire Gosnold, Director – Blabbermouth Understanding changing technology and staying abreast of changes is vital for telecom resellers to survive in a demanding market-place. The introduction of Cloud-based Private Branch Exchange (PBX) or Hosted Voice Technology is one of the most flexible and sought-after changes in the telecom industry. For resellers, this means understanding a new set of technical terms and jargon, an investment that can pay off significantly in an environment where companies are trying to reduce infrastructure and overhead costs. The shift to Cloud-based technologies has become a global phenomenon, with almost every industry finding ways to reduce costs and shift to “externally hosted” ways of doing everyday tasks. This type of technology has enabled data and information to be available anywhere. Why do telecom resellers need to embrace cloud-based technology? The idea of simply taking a service or solution from one provider and passing it onto someone who needs it is, effectively, the job of a basic telecom reseller. However, what happens when that reseller can actually help solve major business problems by providing a cloud-based hosted voice technology that reduces costs, frees up valuable resources for other issues and creates a system that’s handled by experts, while performing all the tasks that a conventional PBX does? Here are just some of the things that a reseller can help their customers achieve by marketing simple cloud-based hosted voice technology: Single-Point of Contact: No more PBX vendors, telecom carrier service vendors, local service providers and other individual points of contact to worry about. Everything is handled by a single entity, so there are no chains of...

Making Your Proposal Document Relevant

Oct 11, 2013 | Content

By Elvire Gosnold, Director – Blabbermouth Forget TV advertising and winning trips to the moon, it is the modest proposal document that needs your attention. In the heat of the excitement of a successful client visit and the prospect of a new business contract it is easy to rush through the proposal and pricing in order to make sure your prospect receives the details required to sign on the dotted line in a timely manner. But if you stop and think about the experience and interaction your prospect has had with you and your company so far, the proposal document may be one of the first pieces of collateral they receive and will therefore place great importance on it for building a perception of your brand and confidence into whether you can deliver the proposed service. It is advisable to create proposal documents that are corporate and easy to edit so that you can be sure your team is promoting your brand values but at the same time can easily edit the documents to make it tailored to specific requirements without going off brand. One common mistake I see when looking at proposal documents is that resellers talk too much about themselves and their proposition and too little about its impact on the prospect. Have a look at your last proposal documents and using the ‘find’ function count how many times you used your company name, ‘we’ and ‘our’. My guess is way too many times for a document that is meant to be customer focused. Next time you are putting together a proposal, take a little extra time...