Making Your Proposal Document Relevant

Oct 11, 2013 | Content

By Elvire Gosnold, Director – Blabbermouth Forget TV advertising and winning trips to the moon, it is the modest proposal document that needs your attention. In the heat of the excitement of a successful client visit and the prospect of a new business contract it is easy to rush through the proposal and pricing in order to make sure your prospect receives the details required to sign on the dotted line in a timely manner. But if you stop and think about the experience and interaction your prospect has had with you and your company so far, the proposal document may be one of the first pieces of collateral they receive and will therefore place great importance on it for building a perception of your brand and confidence into whether you can deliver the proposed service. It is advisable to create proposal documents that are corporate and easy to edit so that you can be sure your team is promoting your brand values but at the same time can easily edit the documents to make it tailored to specific requirements without going off brand. One common mistake I see when looking at proposal documents is that resellers talk too much about themselves and their proposition and too little about its impact on the prospect. Have a look at your last proposal documents and using the ‘find’ function count how many times you used your company name, ‘we’ and ‘our’. My guess is way too many times for a document that is meant to be customer focused. Next time you are putting together a proposal, take a little extra time...

Blabbermouth Bounds Ahead In 2013

Aug 19, 2013 | Other

By Elvire Gosnold, Director – Blabbermouth Blabbermouth Marketing is no longer the ‘New Kid on the Block’. The Marketing Agency, based in Amersham, Buckinghamshire, has been trading now for over a year. Founder and MD Elizabeth Sparrow is thrilled with its success and rate of growth. She says “When I was Sales & Marketing Director at O-bit I had identified for many years the requirement for telecoms resellers to market their product and services more actively. I could see that many resellers wanted to get involved in marketing and that they could see the benefits of brand development and product promotion but did not know where to start. I recognised a strong niche in the telco reseller market for marketing advice and services and took it  from there. We started with a team of three and were in the secure position of starting the company with four loyal clients.” The agency has since grown at a fast pace and now has more than doubled its staff numbers and has an enviable client list that keeps on growing. Sparrow has no doubt that resellers are very receptive to marketing opportunities and have the imagination to see how well thought through and executed campaigns can further grow their business. The Blabbermouth Team’s aim is to cater for the whole Channel whilst keeping a firm eye on delivering consistently unique corporate identities and campaigns. Sparrow knows that this is very important for the success of the Agency. “The channel is relatively small and regular networking events means that people talk! We never use standard layouts and stock designs for our clients as it...

The Role Of Social Media

Aug 19, 2013 | Social

By Elvire Gosnold, Director – Blabbermouth Social media has exploded out of the consumer market into businesses as an alternative way of communicating with consumers and handling enquiries. What impact do you think this is having on our Channel friends? Do you think this is an opportunity that is being embraced or is social media just another fad waiting to fade into the background? Social media has grown phenomenally over the last decade and offers businesses unprecedented opportunities to learn more about their audiences, earn recommendations, build a loyal following and ultimately influence sales. At Blabbermouth we strongly believe interacting on Facebook, Twitter and LinkedIn makes social media a hugely beneficial tool within a business. Social media is essentially an array of internet based tools and platforms that enhance the sharing of information. It allows users to share content, personal opinions, swap perspectives and discuss with other users around the world. Social media is not only relevant for regular internet users but is also hugely beneficial for businesses and slowly but surely, we are seeing it take off. Social media marketing is a popular SMB discussion point within the social space today. Most of the buzz surrounding social media seems to be created by start-ups and entrepreneurs as a result of social media being a relatively cheap tool to set up and promote and market products. The use of social media sites such as Facebook, Twitter and LinkedIn, help to improve SEO and promote brand exposure/recognition and is the fastest growing marketing trend. Particularly for B2B companies, social media provides an array of opportunities to interact with customers and...

Blabbermouth Marketing Introduces Marketing Mate Service

Jul 29, 2013 | Other

By Elvire Gosnold, Director – Blabbermouth To hit the ground running in the New Year, the Telecom and IT specialists at Blabbermouth Marketing have introduced the ‘Marketing Mate’ service to their growing portfolio. Blabbermouth’s ‘Marketing Mate’ service supports your existing marketing activities to bring extra skills and man hours to assist in both ongoing and specific projects or just simply to support you during busy periods. Small marketing departments will typically use multiple third party services and each time will need to brief the supplier on their corporate profile and company requirements. They are often considered a small account, therefore their work is not prioritised and they are not offered the best rates. Small marketers also face the difficulties of manpower management during busy periods for example when preparing for a product launch or exhibition. These challenges do not merit the recruitment of an extra member of staff as the skills required are too diverse and work is too irregular, however there is a strong demand for help as many firms rely on their marketing initiatives to drive their business growth through brand building and product promotion. Blabbermouth is a ‘one-stop-shop’ for all marketing requirements ranging from advertising to sales collateral as a solution for these smaller marketing departments. With this service, you will be assigned a dedicated Account Manager to be your point of contact, allowing you to work far more efficiently and to give time to your marketing activities that often get sidelined due to lack of time and resource. Blabbermouth will become your exclusive marketing partner and will ensure the team are fully prepped in your...

Keeping Your Brand Current

Apr 8, 2013 | Branding

By Elizabeth Sparrow, Managing Director – Blabbermouth Keeping your brand current is never more important than when it operates in a technology field so as the market evolves it is natural that you should evolve too. Re-invention can be exciting but it is important to stay true to your core values and ensure any adjustments are subtle and necessary. It is important to move with the changes, to plan ahead and align your brand and strategy with a direction that will create you the best return, it is also imperative to stay true to the original values and vision for the company. Operating in a technology field is exciting but only if you keep your finger on the pulse of new developments. The Telecoms and IT market is shifting forcibly towards cloud computing and unified communications and if the traditional reseller is still focusing on hardware sales or looking for a return on line rental and calls, they are unlikely to survive this form of telco natural selection. It may be a case that your brand no longer reflects the depth and breadth of the company vision. Companies evolve so quickly, especially in the Channel, that what seems appropriate a few years ago now seems hopelessly outdated. Slogans can become irrelevant if your product focus or indeed route to market shifts plus the constant flux of competitors means your point of difference may be challenged. The execution of a brand refresh needs to be well planned and scheduled in great detail. Not getting this right can send out the wrong message and end up doing more harm than good....