Brand Messaging With Meaning

Dec 12, 2014 | Branding

By Elvire Gosnold, Director – Blabbermouth What is your key corporate messaging? If it is ‘Great Customer Service’ you need to put some serious time aside to revisit this. The key is to focus on your USP (Unique Selling Point) as a business entity, not the...

Rise in B2B Online Communication

Nov 28, 2014 | Branding

By Elvire Gosnold, Director – Blabbermouth I am finding that an increasing number of B2B clients are beginning to embrace online marketing and coming around to the idea that social media, video etc. are not solely for end-user B2C target audiences. There are...

Creating A Corporate Brand

Nov 3, 2014 | Branding

By Elvire Gosnold, Director – Blabbermouth You don’t need to spend a fortune on marketing to address simple brand identity and design. Straightforward consistency across all your collateral is more effective than you think. Easy checks like making sure your...

Data Is Your Strategic Asset

Oct 29, 2014 | Web

By Elvire Gosnold, Director – Blabbermouth We are always offering our customers incentives to cajole them into interacting with us but should it not be a two way thing? I find that all too regularly companies offer valuable information via their websites for...