Trick No 1: How To Master The Art Of Seasonal Email Campaigns

Oct 29, 2014 | Email Marketing

By Elvire Gosnold, Director – Blabbermouth Christmas is fast approaching and for some businesses this time of year can be make or break, meaning your marketing campaigns have just become even more important. We’ve put together ten tricks on how to get your Christmas email campaign to stand out from the crowd. Happy Seasons from the Blabbermouth team! Plan ahead! Don’t wait until the last minute to throw something together quickly. Not only will it show, but you’ll miss out on several key opportunities in the lead up to Christmas that could have a huge impact on your revenue. Create an editorial calendar to take advantage of dates, which will help you put together an effective and cohesive plan across all your platforms. Festive decorations! It is worth getting in to the festive spirit and creating a layout to embrace Christmas. Grab your audience’s attention with seasonally themed messages and create a seasonal landing page that will not only be in-keeping with your marketing promotions, but will also increase content on your website. But be careful to not go overboard with your festive decorations as not all of your prospect base will be celebrating Christmas! Target! One way to stand out from the crowd of marketing messages is to ensure you are targeting your customers properly. Use their names, mention previous purchases, offer Christmas bonuses based on their history with your company. Do your homework Do not choose Christmas marketing messages, deals and offers just for the sake of the season. You’ll benefit if you take the time to research what your customers spend over the Christmas period, what...

Data Is Your Strategic Asset

Oct 29, 2014 | Web

By Elvire Gosnold, Director – Blabbermouth We are always offering our customers incentives to cajole them into interacting with us but should it not be a two way thing? I find that all too regularly companies offer valuable information via their websites for nothing in return. If you have gone to the trouble of writing a whitepaper or designed technical help sheets, you should expect something back. View this as an exchange rather than a free gift. Clean data is valuable and capturing information about prospects that wish to know more about your products or the industry generally should be top of your list for communicating with. Getting to understand your clients’ opinions is also a worthwhile activity that can be achieved via data collection.  As you will already know, clients and prospects do not readily hand over information to anyone. You need to coax them and give them assurance that you will not abuse this trust. Online web forms are a very good way to achieve this. After your home page, your landing pages are arguably the most important pages on your site as they are the access points for your prospects and clients. Make sure that these pages look professional and easy to understand so that visitors immediately understand what is required from them, what they will receive in exchange and reinforce the message that the information they give you will be professionally handled. You then need to think carefully about what data you want and how you will use it. It is a fine balance between making the exercise worth your while by asking lots of...

A New Website – Is It Going To Be Worth It?

Oct 10, 2014 | Web

By Elvire Gosnold, Director – Blabbermouth Everyone agrees that you need an online presence for your business but what people can’t agree on is what exactly you should expect from your website and what portion of your marketing budget you should spend on it. When thinking about commissioning a new website you need to ask yourself several questions and this will shape the expectations you should have on how your website works for you and therefore how much time and money you should invest in it. Some companies with old websites have the attitude that there is no need for a new website as their current one brings in no new business and no significant number of visitors. This should come as no surprise if the pages have not been updated for the past year and the web address is not promoted on other forms of company communication. Websites do drive new business but the manner in which this is accomplished is bespoke to your business’s requirements. What are the incentives to get people to visit? How will your customers and prospects benefit from visiting your site? B2B customers want to be educated and feel that your website is enriching their knowledge of the wider product set that you are offering. Repeat visits are ideal so what can you regularly post to encourage habitual visits? How will your company benefit from having increased traffic to your site and is it worth the time and effort? Simply throwing money at PPC (Pay Per Click) advertising will make your site more prominent but if it is irrelevant visitors that accidentally end...