A New Website – Is It Going To Be Worth It?

Oct 10, 2014 | Web

By Elvire Gosnold, Director – Blabbermouth Everyone agrees that you need an online presence for your business but what people can’t agree on is what exactly you should expect from your website and what portion of your marketing budget you should spend on it. When thinking about commissioning a new website you need to ask yourself several questions and this will shape the expectations you should have on how your website works for you and therefore how much time and money you should invest in it. Some companies with old websites have the attitude that there is no need for a new website as their current one brings in no new business and no significant number of visitors. This should come as no surprise if the pages have not been updated for the past year and the web address is not promoted on other forms of company communication. Websites do drive new business but the manner in which this is accomplished is bespoke to your business’s requirements. What are the incentives to get people to visit? How will your customers and prospects benefit from visiting your site? B2B customers want to be educated and feel that your website is enriching their knowledge of the wider product set that you are offering. Repeat visits are ideal so what can you regularly post to encourage habitual visits? How will your company benefit from having increased traffic to your site and is it worth the time and effort? Simply throwing money at PPC (Pay Per Click) advertising will make your site more prominent but if it is irrelevant visitors that accidentally end...

The Mushroom Management Style

Aug 6, 2014 | Consultancy

By Elvire Gosnold, Director – Blabbermouth I was recently thinking of Mushroom Management style (keep your staff in the dark, and then occasionally pile a load of s**t on them) and that the root cause is not that anyone intends to behave is this manner, it is the fast paced nature of this industry that influences activity and decisions to be made very quickly often without many staff knowing. However because teams have not seen the scenario develop or been involved in the steps that shaped the final decision, staff can feel that they are intentionally kept in the dark and have little control in their work roles. Communication is key to keep staff engaged and support corporate decisions and plans. Internal staff communication is something not regularly visited in marketing activity as it is not considered exciting or offers a direct ROI, however keeping staff on side and continuing to be a positive and upbeat ambassador of your brand is well worth investing in. There are many ways to nurture staff engagement on a more personal level and I find using several methods together is the most effective. Newsletters are the obvious one and by distributing them online, there are no longer the print and postage costs to worry about. Newsletters do not just have to be for internal staff, clients and prospects like to hear what is going on and it further reinforces relationships with your wider team. People love to know about other people and a newsletter plays to our natural tendencies to be nosy. Helping different departments understand what their colleagues actually do all day...

The power of an infographic!

Jun 25, 2014 | Branding

By Elvire Gosnold, Director – Blabbermouth Infographics are my topic of the month as I love their simplicity and how they lend themselves beautifully to the IT and telco industry. Infographics provide impactful visual interest that can quickly and concisely explain the values of a more complicated solution. In a time when we are time poor and experience information overload, infographics draw our attention to the most important elements of a subject and can even encourage us to read in more depth a subject that we may have put off reading in the past. Visual thinking is apparently the most common way we piece together information and considering most of us would have seen visual learning featuring heavily in our early year’s education, it is not surprising that infographics are so popular. Because many of us think in pictures, it makes perfect sense that marketing and communications should leverage this comfort zone where readers become more susceptible to reading content they may have otherwise found too intimidating to read. The colours and styles you can introduce to an infographic means that you can use it to literally brighten up text heavy collateral. Sales proposals and on boarding packs are just two examples of how infographics lend themselves well to more traditional collateral that may in the past have been quickly flicked through without reading properly. It is also a way of highlighting your company’s main achievements in a manner that your competitors may not be doing. Before you start getting happy with ClipArt, make sure you cover a few basic rules. Ensure your visual interpretations encourage your viewer to read...

What You Need To Know About Brand Marketing

May 1, 2014 | Branding

By Elvire Gosnold, Director – Blabbermouth One of the first questions I am asked when meeting a prospective client for the first time is, ‘how do you ensure my adverts will not look the same as the other adverts in the same publication?’. The answer is ‘brand’. Brand is one of the most fundamental elements of marketing and vital in the promotion of your company. First impressions do count and repetitive brand reinforcement softens up prospects. I see many companies in the channel start out with a quickly thrown together logo and have never invested the time to take a step back and think about how their image and character is perceived by others. How can companies take their logo and branding to another level and define their corporate personality? Brand identity is a mixture of vision, design, focus and detail. A brand needs to be well thought through as it has the purpose of communicating your corporate personality and values and also your business focus. A flash image is no good if no one has a clue what you specialise in or what your USPs are. Establish a corporate personality and ensure this is present in all your communications, but be realistic. Just because you like a TV advert showing a gimmick it does not mean it is right for your company or the team that represents it. Ensure that you have full buy-in of the brand with your staff – their interaction with the client needs to further reinforce your image and message. Detail is key and constant branding really helps to push your company into the forefront...

And The Award Goes To…

Apr 9, 2014 | Other

By Holly Webster, Creative Manager – Blabbermouth Us hopefully! We are delighted to have been nominated in this year’s CRN Sales and Marketing awards. Blabbermouth Marketing has been shortlisted in the ‘Best Channel Marketing Agency of the Year’ category. The award ceremony takes place 3rd July so we’ll keep you posted on the results! Fingers...