How Can You Use Video Marketing In Your Plan This Year?

Jan 26, 2016 | Video

By Elvire Gosnold, Director – Blabbermouth Last year, it was unveiled that over 8 billion videos were played back each day on Facebook alone. IT companies such as Cisco are predicting that by 2019 over 75% of all Internet traffic will be video streaming content. So, how exactly can you use video marketing to benefit you?   Customer testimonials What is better than capturing your customers glowing references on camera? Live product demonstrations Webinars and livestream videos are increasingly being used by businesses to train customers on their products. Saving time, money and travel, these webinars and videos can be a huge incentive to customers, especially those who aren’t keen to read through technical documents. Explainer and tutorial videos Having a stored playlist on YouTube and on your website of products demonstrations can be a valuable tool for customers choosing who they want to go with. Thought leader lnterviews Get networking and interview industry figures and thought leaders! Interviews can be an effective way of expanding your company’s reach and showing you are up-to-date in your industry. Project reviews and case studies Who wants to read pages full of case studies? Walk your customers through your process and create simple, visual videos to showcase your best work. Video blogs Weekly company video blogs can be a great tool to personify your business, and let your customers in on your working life. Event videos Attending or running your own event? It’s always a great idea to film your event experience to further enhance your company profile. You never know who will be watching after the event! These are just 7...

The Importance of Keeping Your Brand Current

Jan 19, 2016 | Branding

By Holly Webster, Creative Manager – Blabbermouth There are many reasons to re-brand; to keep up with the competition, to adjust to a change in the industry, to reflect the expansion of your products or services, to appeal to a new audience, or perhaps most importantly – to keep your brand current and acknowledge your evolution as a business. The experts say you should refresh your brand every few years. The key is to attract new clientele whilst ensuring you don’t alienate your existing customers. Whilst the company ethos and offering may stand the test of time, it’s important to keep in mind that, just like a pair of jeans or the latest device, design, web and marketing trends have about the same shelf life. This means it’s important to keep your company on trend. Glemnet Telecommunications is a good example of a client that was in need of a brand make-over. Taking their established identity and colour palette, we were challenged with not only updating the visual side of the brand but also to refresh the tone and presentation of the overall company into a modern and exciting business. This was implemented by first assessing the core products that were on offer and then condensing them to create a succinct list. This was further illustrated with a fashionable set of icons. The icons where then coupled with consistent branding across all printed collateral ensuring the product offering was consistently promoted and revised, updated messaging was included throughout. We also then reflected the new and improved branding throughout the company office through the media of wall vinyls. This not...