Blabbermouth is Recruiting!

Feb 22, 2016 | Other

By Elvire Gosnold, Director – Blabbermouth Blabbermouth is recruiting and looking for an organised and hardworking Marketing Account Manager to join our team. The role would suit a confident and established marketing professional, with excellent interpersonal skills and demonstrable experience in building and managing relationships within a professional business environment. Click here to read more about the role. If you think you have what it takes to join our Marketing team, please send your CV and covering letter to elvire@blabbermouthmarketing.co.uk Please note, we do not work with recruitment...

The Power Of Colour

Feb 19, 2016 | Branding

By Holly Webster, Creative Manager – Blabbermouth According to research complied by WebPageFX, people make a subconscious judgement about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on colour alone. In fact, 80% of people believe colour increases brand recognition. Now, we all know there’s more to a brand that the logo alone, however, the identity you assign yourself might be the first visual representation that a customer sees and therefore associates with your company. First impressions count and with certain colours potentially increasing the effectiveness of your branding methods, it’s vital to give some consideration to colour in your branding. The choice of brand colours might have more bearing on your customers’ perception than you think. Our minds are really responsive to visual stimulation with colour playing a big part of what makes up a visual. We have been programmed to perceived colours in certain ways. Take a look at the array of famous brands below. The golden yellow of McDonalds is synonymous with encouraging an appetite and friendliness and recognised globally. On a top level, bright and bold colours are attention-grabbing where as muted tones convey a more serious feel. However, society also has a deeper perception on the meanings behind colours which is further explained below: Red: passion, energy, danger, aggression, warmth, appetite stimulant Orange: innovation, modern thinking, youth, fun, affordability and approachable Yellow: sunny, warm, friendly, appetite stimulant Green: natural, ethical, growth, freshness Blue: professionalism, serious mindedness, integrity, sincerity, calm, authority, success Purple: royalty, luxury, wisdom, dignity, wealth, creativity Black: power, sophistication White: purity, cleanliness,...

Marketing Matters

Feb 5, 2016 | Consultancy

By Elvire Gosnold, Director – Blabbermouth Be honest- who is still sticking to their New Year’s resolutions in month two? Even if you have lost interest in your lifestyle resolutions, there is still time to set a few simple action points to steer your 2016 marketing activity in the right direction. I like to think if we all had a few marketing resolutions, 2016 would be a calmer and more fruitful year for us all. Resolutions should be easy to understand, easy to remember and easy to relay to your team. Here are a few that will keep your marketing activity focused for 2016. Identify your USPs – It is imperative that you know what makes your business better than the rest. Marketing activity is so much more impactful if you know what your strengths are. Promote your USPs – You may know what your unique selling points are but does everyone else? Ensure your team are actively promoting your USPs and ensure the business as a whole is focusing on the same strengths. Be social – Ensure your social media pages are up-to-date and on-brand. Set yourself and your team a goal to post on social media once a week. However ensure that the content is informative and professional. Don’t forget your customers – It is easy to get carried away with new client meetings but remember your loyal base. Regular, informative communication with your existing customers effectively increases cross-sell and up-sell opportunities and can dramatically reduce churn. Update your website regularly– Your website says so much about your business. Even if visitors are on there for just...