Blabbermouth Rolls Out Sales And Marketing Optimisation Initiative

May 19, 2016 | PR

By Elizabeth Sparrow, Managing Director – Blabbermouth Marketing firm Blabbermouth has rolled out a ‘Transformation Initiative’ designed to optimise the sales and marketing performance of businesses in the channel. The initiative responds to a general lack of integration between the sales and marketing functions of many businesses, stunting their ability to realise their full selling potential. Business transformation process begins with a company health check, strategic planning, discussions about the true nature of a company, its identity, growth ambitions and long-term goals. We then put in place a joined up marketing campaign to deliver new opportunities. But this is only part of the solution. No department should operate in isolation, especially sales and marketing which go hand in hand. Blabbermouth plans to position businesses for growth by preparing them for seamless customer acquisition, and the man at the centre of the company’s new campaign is incoming consultant David Sparrow who joins Blabbermouth from TalkTalk Business where he was Head of Corporate and Enterprise Sales and played a leading part in the creation of this high performing division. Previous roles include notable stints at Freedom Communications, Virgin Media and T-Mobile. His main purpose is to help sales and marketing leaders escape from the straitjacket of siloed working by creating more scope for professional chemistry between departments. Business assessments can often be complex and sensitive, so we provide a tactful and uncomplicated review of capabilities, processes, structures and strategies within the sales department before establishing best practices and integrating these with the marketing effort. Our aim is to assist a variety of businesses with their growth plans and help them unlock...

Comms Dealer Awards Winners!

May 13, 2016 | Other, PR

By Elizabeth Sparrow, Managing Director – Blabbermouth We are delighted to announce that we won a Comms Dealer Award recently for Channel Marketing Team of the Year! It was an excellent event in London. We were so pleased to be able to attend with clients and see many colleagues from the industry. However, what matters most to us is our customers, thank you for being part of the journey!    ...