Expoganza

Mar 23, 2016 | Other

By Holly Webster, Creative Manager – Blabbermouth The Creative team had a fun day out at the first annual Expoganza held in Clerkenwell, London. The event, aimed at printers and other graphic professionals, was jam-packed with cool ideas, free print samples, and guest speakers. Graphic Designer, Lee, and I really enjoyed ourselves and the free champagne! Until next year!...

Blabbermouth is Recruiting!

Feb 22, 2016 | Other

By Elvire Gosnold, Director – Blabbermouth Blabbermouth is recruiting and looking for an organised and hardworking Marketing Account Manager to join our team. The role would suit a confident and established marketing professional, with excellent interpersonal skills and demonstrable experience in building and managing relationships within a professional business environment. Click here to read more about the role. If you think you have what it takes to join our Marketing team, please send your CV and covering letter to elvire@blabbermouthmarketing.co.uk Please note, we do not work with recruitment...

The Power Of Colour

Feb 19, 2016 | Branding

By Holly Webster, Creative Manager – Blabbermouth According to research complied by WebPageFX, people make a subconscious judgement about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on colour alone. In fact, 80% of people believe colour increases brand recognition. Now, we all know there’s more to a brand that the logo alone, however, the identity you assign yourself might be the first visual representation that a customer sees and therefore associates with your company. First impressions count and with certain colours potentially increasing the effectiveness of your branding methods, it’s vital to give some consideration to colour in your branding. The choice of brand colours might have more bearing on your customers’ perception than you think. Our minds are really responsive to visual stimulation with colour playing a big part of what makes up a visual. We have been programmed to perceived colours in certain ways. Take a look at the array of famous brands below. The golden yellow of McDonalds is synonymous with encouraging an appetite and friendliness and recognised globally. On a top level, bright and bold colours are attention-grabbing where as muted tones convey a more serious feel. However, society also has a deeper perception on the meanings behind colours which is further explained below: Red: passion, energy, danger, aggression, warmth, appetite stimulant Orange: innovation, modern thinking, youth, fun, affordability and approachable Yellow: sunny, warm, friendly, appetite stimulant Green: natural, ethical, growth, freshness Blue: professionalism, serious mindedness, integrity, sincerity, calm, authority, success Purple: royalty, luxury, wisdom, dignity, wealth, creativity Black: power, sophistication White: purity, cleanliness,...

Marketing Matters

Feb 5, 2016 | Consultancy

By Elvire Gosnold, Director – Blabbermouth Be honest- who is still sticking to their New Year’s resolutions in month two? Even if you have lost interest in your lifestyle resolutions, there is still time to set a few simple action points to steer your 2016 marketing activity in the right direction. I like to think if we all had a few marketing resolutions, 2016 would be a calmer and more fruitful year for us all. Resolutions should be easy to understand, easy to remember and easy to relay to your team. Here are a few that will keep your marketing activity focused for 2016. Identify your USPs – It is imperative that you know what makes your business better than the rest. Marketing activity is so much more impactful if you know what your strengths are. Promote your USPs – You may know what your unique selling points are but does everyone else? Ensure your team are actively promoting your USPs and ensure the business as a whole is focusing on the same strengths. Be social – Ensure your social media pages are up-to-date and on-brand. Set yourself and your team a goal to post on social media once a week. However ensure that the content is informative and professional. Don’t forget your customers – It is easy to get carried away with new client meetings but remember your loyal base. Regular, informative communication with your existing customers effectively increases cross-sell and up-sell opportunities and can dramatically reduce churn. Update your website regularly– Your website says so much about your business. Even if visitors are on there for just...

How Can You Use Video Marketing In Your Plan This Year?

Jan 26, 2016 | Video

By Elvire Gosnold, Director – Blabbermouth Last year, it was unveiled that over 8 billion videos were played back each day on Facebook alone. IT companies such as Cisco are predicting that by 2019 over 75% of all Internet traffic will be video streaming content. So, how exactly can you use video marketing to benefit you?   Customer testimonials What is better than capturing your customers glowing references on camera? Live product demonstrations Webinars and livestream videos are increasingly being used by businesses to train customers on their products. Saving time, money and travel, these webinars and videos can be a huge incentive to customers, especially those who aren’t keen to read through technical documents. Explainer and tutorial videos Having a stored playlist on YouTube and on your website of products demonstrations can be a valuable tool for customers choosing who they want to go with. Thought leader lnterviews Get networking and interview industry figures and thought leaders! Interviews can be an effective way of expanding your company’s reach and showing you are up-to-date in your industry. Project reviews and case studies Who wants to read pages full of case studies? Walk your customers through your process and create simple, visual videos to showcase your best work. Video blogs Weekly company video blogs can be a great tool to personify your business, and let your customers in on your working life. Event videos Attending or running your own event? It’s always a great idea to film your event experience to further enhance your company profile. You never know who will be watching after the event! These are just 7...