GDPR – What you need to know

Sep 26, 2017 | Other

By Cath Macleod, Marketing Account Manager, Blabbermouth I attended Channel Live on 12th and 13th September 2017 and one of the most informative and well-attended seminars of the event was on GDPR. Channel Live is an annual ICT trade specific conference aimed at Resellers, VARS and other Channel Partners to enable them to meet with vendors and solution providers in one venue. The GDPR seminar was run as a panel debate and it was interesting to hear a range of views from the speakers. This encompassed both their own GDPR journey and the questions and concerns they are hearing from businesses in their networks. The seminar opened with the positive aspects in that GDPR is designed to offer individuals genuine choice and control over their data and, while there are still some grey areas, the spirit of GDPR is good. The most revealing aspect was that all felt that GDPR should not be the sole responsibility of your IT Department. In fact, the conclusion of the panel was that GDPR is actually a legal consideration and it is your Legal team who should be driving this, working closely with your IT team. How to start your GDPR journey  The panel felt there was a lot of scaremongering happening because businesses feel unsure of how to start or, if they are a little down the line, what the next steps are. By way of reassurance, the Information Commissioner’s Office (ICO) has released a straightforward guide, which is essential reading. Click here to access the guide. The ICO has also released a more detailed document (Consultation: GDPR consent guidance) and the...

Harnessing the power of social media

Mar 3, 2017 | Social

By Cath Macleod, Marketing Account Manager, Blabbermouth Nielsen, the leading global information & measurement company, has recently released average times spent on social media*. The average adult spends over 5 hours per week on social media and this forms 22% of the overall time they spend across all media. Revealingly, the time spent is up 36% since Q3 2015. Surprisingly, the insight shows that the heavy social media user group isn’t Millennials as you might imagine. Generation X (ages 35-49) spends the most time on social media. There was a time when social media was considered by some as a passing fad, however, these figures prove that social media is here to stay and has become part of our DNA. Social media is a huge opportunity for businesses to keep in touch with their target audience just based on how receptive this audience has become. Social media is no longer optional, it is an essential component of any marketing plan. How can businesses harness the power of social media? One of the biggest benefits of social media is to drive traffic to your website, so post regularly and encourage your colleagues and customers to share within their networks. All this helps your search rankings. Learn who the potential brand advocates are. They are the social media users who respond positively to your posts. Gain a greater understanding of them by engaging with them successfully. Encourage them to share within their networks. Incentivise them to give unbiased product/service reviews. Make them feel their contributions are important. Actively listen on social media. Use social media tools to monitor what is being...

 

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Elizabeth Sparrow, Director

After completing her degree at Lancaster University Elizabeth went on to quickly carve a Sales and Marketing career in the Telecoms market. At O-bit Telecom she established a successful channel strategy, productive sales team and creative marketing department to deliver outstanding growth to the business. In 6 years she grew organic revenues exceeding £25million and led the business into Deloitte and Sunday Times Tech Track success for 3 consecutive years. Following the business’ successful exit to Daisy Group in 2011 Elizabeth set up Blabbermouth Marketing whose mission is to make joined-up marketing accessible to all companies no matter their size. When not in work Elizabeth enjoys spending time with her husband and three children.

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