Establishing a shared ideology

Feb 14, 2019 | Other

We often hear that establishing your brand sounds too idealistic in the world of sales. Focus is largely given to the practical, hard goals such as making the quarterly numbers, increasing market share, and streamlining costs? All of these practical goals are without a doubt crucial. It’s great practice to want to be the best-performing business around, with the highest standards, the strongest team, and the most satisfied customers. But the best businesses aim higher. We don’t believe you get there through vision and mission statements. When you strip away the platitudes from these documents, what’s left typically boils down to business’s wanting to become or remain the leader of the competitor pack. It is certainly a valiant goal for every business but as a brand strategy this way of thinking aims too low. It locks you into a brand solely based on the needs of the business, not that of the customer. More often than not these statements only address the customer in terms of the business’s agenda. We believe in finding where your customers needs interconnect with your own. Truly sustainable brands are linked to fundamental values. If you want great business results, you and your brand have to stand for something compelling. And that’s where brand shared ideals enter the equation. The business case for brand ideals is not altruism or business platitude. It concerns connecting what happens inside a business with what happens outside it, especially in the customers minds and the way they make decisions. If you’re willing to align your business with a fundamental shared ideal, you can achieve extraordinary growth. Your brand...

Why should you consider a marketing retainer?

Jan 16, 2019 | Other

Many client’s signup to a retainer to ensure they receive the support and services they need to market their business successfully. Clients on a retainer can mix and match services including; Marketing Strategy, PR and Media, Brand, Website, Content Writing, Social Media and Email Automation. What are the benefits of a marketing retainer? Signing up to a marketing retainer comes with many advantages; High quality marketing Utilising a marketing agency for your advertising and brand endeavours means that you will have the best people are working on your projects. This will ensure you have relevant, quality and high performing marketing material. Consistent Messaging A retainer with an agency will keep your marketing consistent. Your content will be written by the same people, creating a unified message that is on brand. Development of a Relationship The ability to have a designated Account Manager who you can become an extension of your team is a clear benefit of a retainer. Your Account Manager will understand your queries and know what goals and expectations you have for your marketing. Clear Roadmap Your roadmap is a clear action plan listing the stages necessary to achieve your goal. Being on a retainer allows for future planning so that time to be budgeted accordingly. Return on Investment Working with the same team ensures the metrics from your marketing activities can be tracked and reported on, enabling you to clearly see the ROI coming from each marketing activity. Creative Generation Allowing a marketing agency to fully understand your brand and goals and work with you long term, results in creative marketing which drives your specific business...