Why should you consider a marketing retainer?

Jan 16, 2019 | Other

Many client’s signup to a retainer to ensure they receive the support and services they need to market their business successfully. Clients on a retainer can mix and match services including; Marketing Strategy, PR and Media, Brand, Website, Content Writing, Social Media and Email Automation. What are the benefits of a marketing retainer? Signing up to a marketing retainer comes with many advantages; High quality marketing Utilising a marketing agency for your advertising and brand endeavours means that you will have the best people are working on your projects. This will ensure you have relevant, quality and high performing marketing material. Consistent Messaging A retainer with an agency will keep your marketing consistent. Your content will be written by the same people, creating a unified message that is on brand. Development of a Relationship The ability to have a designated Account Manager who you can become an extension of your team is a clear benefit of a retainer. Your Account Manager will understand your queries and know what goals and expectations you have for your marketing. Clear Roadmap Your roadmap is a clear action plan listing the stages necessary to achieve your goal. Being on a retainer allows for future planning so that time to be budgeted accordingly. Return on Investment Working with the same team ensures the metrics from your marketing activities can be tracked and reported on, enabling you to clearly see the ROI coming from each marketing activity. Creative Generation Allowing a marketing agency to fully understand your brand and goals and work with you long term, results in creative marketing which drives your specific business...