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elizabeth-sparrowBy Elizabeth Sparrow, Managing Director – Blabbermouth

Marketing firm Blabbermouth has rolled out a ‘Transformation Initiative’ designed to optimise the sales and marketing performance of businesses in the channel.

The initiative responds to a general lack of integration between the sales and marketing functions of many businesses, stunting their ability to realise their full selling potential.

Business transformation process begins with a company health check, strategic planning, discussions about the true nature of a company, its identity, growth ambitions and long-term goals.

We then put in place a joined up marketing campaign to deliver new opportunities. But this is only part of the solution. No department should operate in isolation, especially sales and marketing which go hand in hand.


Blabbermouth plans to position businesses for growth by preparing them for seamless customer acquisition, and the man at the centre of the company’s new campaign is incoming consultant David Sparrow who joins Blabbermouth from TalkTalk Business where he was Head of Corporate and Enterprise Sales and played a leading part in the creation of this high performing division.

Previous roles include notable stints at Freedom Communications, Virgin Media and T-Mobile.

His main purpose is to help sales and marketing leaders escape from the straitjacket of siloed working by creating more scope for professional chemistry between departments.

Business assessments can often be complex and sensitive, so we provide a tactful and uncomplicated review of capabilities, processes, structures and strategies within the sales department before establishing best practices and integrating these with the marketing effort.

Our aim is to assist a variety of businesses with their growth plans and help them unlock new market potential and large flagship opportunities.

The best businesses are those rooted not in a fractured departmental mode of operation but in a unified framework based on joint targets, measurements and processes that maximise on the benefits of sales and marketing integration.

Blabbermouth’s auditing and assessment know-how also enables it to report back on the complete customer journey.

In other company news, Blabbermouth has appointed Cath Macleod and Leticia Fonseca as Marketing Account Managers and Rico Green as Marketing Administrator.

These high calibre appointments demonstrate ongoing investment in our strengthening team. Macleod brings significant B2B and B2C marketing experience while Fonseca joins from BT Wholesale where she was Marketing Manager.