The Power Of Colour

Feb 19, 2016 | Branding

By Holly Webster, Creative Manager – Blabbermouth According to research complied by WebPageFX, people make a subconscious judgement about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on colour alone. In fact,...

The Importance of Keeping Your Brand Current

Jan 19, 2016 | Branding

By Holly Webster, Creative Manager – Blabbermouth There are many reasons to re-brand; to keep up with the competition, to adjust to a change in the industry, to reflect the expansion of your products or services, to appeal to a new audience, or perhaps most...

What Makes Your Brand Influential?

Dec 2, 2015 | Branding

By Elvire Gosnold, Director – Blabbermouth Earlier this week, the Guardian reported that Microsoft was revealed the UK’s most influential brand, which got me thinking… what makes a brand influential? They tend to be companies that inspire, inform and motivate their...

What Exactly Is Marketing?

May 20, 2015 | Branding

By Elvire Gosnold, Director – Blabbermouth What exactly is marketing? Some might say marketing is ‘making things look pretty’. I disagree. Marketing is about making things desirable. I would image that most of us eat potatoes but why don’t we all buy the ‘value’ ones?...

Brand Messaging With Meaning

Dec 12, 2014 | Branding

By Elvire Gosnold, Director – Blabbermouth What is your key corporate messaging? If it is ‘Great Customer Service’ you need to put some serious time aside to revisit this. The key is to focus on your USP (Unique Selling Point) as a business entity, not the...

Rise in B2B Online Communication

Nov 28, 2014 | Branding

By Elvire Gosnold, Director – Blabbermouth I am finding that an increasing number of B2B clients are beginning to embrace online marketing and coming around to the idea that social media, video etc. are not solely for end-user B2C target audiences. There are...