Trick No 1: How To Master The Art Of Seasonal Email Campaigns

Oct 29, 2014 | Email Marketing

By Elvire Gosnold, Director – Blabbermouth Christmas is fast approaching and for some businesses this time of year can be make or break, meaning your marketing campaigns have just become even more important. We’ve put together ten tricks on how to get your Christmas email campaign to stand out from the crowd. Happy Seasons from the Blabbermouth team! Plan ahead! Don’t wait until the last minute to throw something together quickly. Not only will it show, but you’ll miss out on several key opportunities in the lead up to Christmas that could have a huge impact on your revenue. Create an editorial calendar to take advantage of dates, which will help you put together an effective and cohesive plan across all your platforms. Festive decorations! It is worth getting in to the festive spirit and creating a layout to embrace Christmas. Grab your audience’s attention with seasonally themed messages and create a seasonal landing page that will not only be in-keeping with your marketing promotions, but will also increase content on your website. But be careful to not go overboard with your festive decorations as not all of your prospect base will be celebrating Christmas! Target! One way to stand out from the crowd of marketing messages is to ensure you are targeting your customers properly. Use their names, mention previous purchases, offer Christmas bonuses based on their history with your company. Do your homework Do not choose Christmas marketing messages, deals and offers just for the sake of the season. You’ll benefit if you take the time to research what your customers spend over the Christmas period, what...