Establishing a shared ideology

Feb 14, 2019 | Other

We often hear that establishing your brand sounds too idealistic in the world of sales. Focus is largely given to the practical, hard goals such as making the quarterly numbers, increasing market share, and streamlining costs? All of these practical goals are without a doubt crucial. It’s great practice to want to be the best-performing business around, with the highest standards, the strongest team, and the most satisfied customers. But the best businesses aim higher. We don’t believe you get there through vision and mission statements. When you strip away the platitudes from these documents, what’s left typically boils down to business’s wanting to become or remain the leader of the competitor pack. It is certainly a valiant goal for every business but as a brand strategy this way of thinking aims too low. It locks you into a brand solely based on the needs of the business, not that of the customer. More often than not these statements only address the customer in terms of the business’s agenda. We believe in finding where your customers needs interconnect with your own. Truly sustainable brands are linked to fundamental values. If you want great business results, you and your brand have to stand for something compelling. And that’s where brand shared ideals enter the equation. The business case for brand ideals is not altruism or business platitude. It concerns connecting what happens inside a business with what happens outside it, especially in the customers minds and the way they make decisions. If you’re willing to align your business with a fundamental shared ideal, you can achieve extraordinary growth. Your brand...

Why should you consider a marketing retainer?

Jan 16, 2019 | Other

Many client’s signup to a retainer to ensure they receive the support and services they need to market their business successfully. Clients on a retainer can mix and match services including; Marketing Strategy, PR and Media, Brand, Website, Content Writing, Social Media and Email Automation. What are the benefits of a marketing retainer? Signing up to a marketing retainer comes with many advantages; High quality marketing Utilising a marketing agency for your advertising and brand endeavours means that you will have the best people are working on your projects. This will ensure you have relevant, quality and high performing marketing material. Consistent Messaging A retainer with an agency will keep your marketing consistent. Your content will be written by the same people, creating a unified message that is on brand. Development of a Relationship The ability to have a designated Account Manager who you can become an extension of your team is a clear benefit of a retainer. Your Account Manager will understand your queries and know what goals and expectations you have for your marketing. Clear Roadmap Your roadmap is a clear action plan listing the stages necessary to achieve your goal. Being on a retainer allows for future planning so that time to be budgeted accordingly. Return on Investment Working with the same team ensures the metrics from your marketing activities can be tracked and reported on, enabling you to clearly see the ROI coming from each marketing activity. Creative Generation Allowing a marketing agency to fully understand your brand and goals and work with you long term, results in creative marketing which drives your specific business...

GDPR – What you need to know

Sep 26, 2017 | Other

By Cath Macleod, Marketing Account Manager, Blabbermouth I attended Channel Live on 12th and 13th September 2017 and one of the most informative and well-attended seminars of the event was on GDPR. Channel Live is an annual ICT trade specific conference aimed at Resellers, VARS and other Channel Partners to enable them to meet with vendors and solution providers in one venue. The GDPR seminar was run as a panel debate and it was interesting to hear a range of views from the speakers. This encompassed both their own GDPR journey and the questions and concerns they are hearing from businesses in their networks. The seminar opened with the positive aspects in that GDPR is designed to offer individuals genuine choice and control over their data and, while there are still some grey areas, the spirit of GDPR is good. The most revealing aspect was that all felt that GDPR should not be the sole responsibility of your IT Department. In fact, the conclusion of the panel was that GDPR is actually a legal consideration and it is your Legal team who should be driving this, working closely with your IT team. How to start your GDPR journey  The panel felt there was a lot of scaremongering happening because businesses feel unsure of how to start or, if they are a little down the line, what the next steps are. By way of reassurance, the Information Commissioner’s Office (ICO) has released a straightforward guide, which is essential reading. Click here to access the guide. The ICO has also released a more detailed document (Consultation: GDPR consent guidance) and the...

Comms Dealer Awards Winners!

May 13, 2016 | Other, PR

By Elizabeth Sparrow, Managing Director – Blabbermouth We are delighted to announce that we won a Comms Dealer Award recently for Channel Marketing Team of the Year! It was an excellent event in London. We were so pleased to be able to attend with clients and see many colleagues from the industry. However, what matters most to us is our customers, thank you for being part of the journey!    ...

The Creative Team Is Expanding!

Apr 22, 2016 | Other

By Holly Webster, Creative Manager – Blabbermouth The Blabbermouth Creative team is expanding and looking for a Junior Graphic Designer to join us. The role would suit an enthusiastic person looking to take their first steps into the Design industry. You should be able to work to tight deadlines in an ever-changing environment, relish a wide variety of jobs, and have bags of creative flair. Click here to read more about the role. If you think you have what it takes to join our Marketing team, please send your CV and covering letter to holly@blabbermouthmarketing.co.uk Please note, we do not work with recruitment...

Comms Dealer Awards Finalists

Apr 12, 2016 | Other

By Elvire Gosnold, Director – Blabbermouth The Blabbermouth team is very proud and excited to have be announced as finalists in this year’s Comms Dealer Sales & Marketing awards. The award we are up for is Channel Marketing/PR Agency of the Year. The awards ceremony is Thursday 5th May – keep your fingers crossed for...