Comms Dealer Awards Finalists

Apr 12, 2016 | Other

By Elvire Gosnold, Director – Blabbermouth The Blabbermouth team is very proud and excited to have be announced as finalists in this year’s Comms Dealer Sales & Marketing awards. The award we are up for is Channel Marketing/PR Agency of the Year. The awards ceremony is Thursday 5th May – keep your fingers crossed for...

Looking For The Perfect Job?

Mar 30, 2016 | Other

By Elvire Gosnold, Director – Blabbermouth Blabbermouth is looking for an entry-level Marketing Assistant. The position would be ideal for candidates wishing to develop their skills across all marketing media. The position will support the Account Directors in the fulfilment of client work and day-to-day liaison with the Creative team. Click here to read more about the role. If you think you have what it takes to join our Marketing team, please send your CV and covering letter to elvire@blabbermouthmarketing.co.uk Please note, we do not work with recruitment...

Expoganza

Mar 23, 2016 | Other

By Holly Webster, Creative Manager – Blabbermouth The Creative team had a fun day out at the first annual Expoganza held in Clerkenwell, London. The event, aimed at printers and other graphic professionals, was jam-packed with cool ideas, free print samples, and guest speakers. Graphic Designer, Lee, and I really enjoyed ourselves and the free champagne! Until next year!...

Blabbermouth is Recruiting!

Feb 22, 2016 | Other

By Elvire Gosnold, Director – Blabbermouth Blabbermouth is recruiting and looking for an organised and hardworking Marketing Account Manager to join our team. The role would suit a confident and established marketing professional, with excellent interpersonal skills and demonstrable experience in building and managing relationships within a professional business environment. Click here to read more about the role. If you think you have what it takes to join our Marketing team, please send your CV and covering letter to elvire@blabbermouthmarketing.co.uk Please note, we do not work with recruitment...

Pushing the Virtual Workforce Concept

Sep 21, 2015 | Other

By Elvire Gosnold, Director – Blabbermouth It will come as no surprise to you that some of our work at the agency is focused on promoting hosted telephony and explaining the benefits of cloud based technology to end-user businesses. The agility of a workforce in constantly improving and employees are even expecting employers to offer flexibility in hours and geographic areas to improve work / life balance. This got me thinking about how far marketing agencies can push the virtual workforce concept. When discussing briefs and presenting concepts, I find that so much feedback is based on body language and non-verbal cues. Plus the enthusiasm of the design and marketing teams are so important when explaining the thoughts behind marketing activity and bringing projects to life. Can conference calls really capture the vision of the marketing team or the true reactions of the client? Brand personality is a large factor in reinforcing messaging and maintaining brand consistently.  Call me old fashioned but I find actually visiting the offices of clients and meeting the team and seeing their environments first hand gives me the clues and pointers I need to ensure that the desired corporate perception is not way out of kilter with the reality. The upside of home working and multisite working is that teams can comfortably work at client offices or on the train so that design briefs especially, can be relayed immediately after client meetings so that the passion and the original plans can be relayed to the design team as fresh as when they were conceived. Agency teams can now spend the working day at client...

Are Your Databases Clean?

Jul 21, 2015 | Other

By Elvire Gosnold, Director – Blabbermouth Dirty databases are on the up! New research shows that an increasing number of consumers are intentionally giving false information to mess up databases. The main reasons are that they have concerns about their privacy and are getting fed up with adverts everywhere they look. The stats are an interesting read and some reasons for dirtying the data are rather entertaining (source: Verve). The top reason is to protect their privacy but here are some of the others. ‘To track how companies are using my information’, ‘To prevent online advertising’ and ‘Because I like messing up company databases’. Whilst these are primarily focussed on consumer marketing it is worth keeping in mind when you are carrying out your own call-arounds to verify data. Maybe you are cleaning up a purchased database or investing the time in building your own. It is worth remembering that one third of people admit to giving fake email addresses. Companies need to focus more on educating or at least persuading individuals to part with their details and that of their colleagues. Why should the receptionist confirm that the IT Director still works there and that his email is still correct? What benefit will they receive from helping you validate and collect data for your own gain? Brand recognition and an understanding of your company’s USPs will help with this conversation. Clear messaging on how your company can help theirs is a starting point for building trust. Sharing information in the form of blogs and white papers further reinforces that your company is knowledgeable and that information sharing is a...