Harnessing the power of social media

Mar 3, 2017 | Social

By Cath Macleod, Marketing Account Manager, Blabbermouth Nielsen, the leading global information & measurement company, has recently released average times spent on social media*. The average adult spends over 5 hours per week on social media and this forms 22% of the overall time they spend across all media. Revealingly, the time spent is up 36% since Q3 2015. Surprisingly, the insight shows that the heavy social media user group isn’t Millennials as you might imagine. Generation X (ages 35-49) spends the most time on social media. There was a time when social media was considered by some as a passing fad, however, these figures prove that social media is here to stay and has become part of our DNA. Social media is a huge opportunity for businesses to keep in touch with their target audience just based on how receptive this audience has become. Social media is no longer optional, it is an essential component of any marketing plan. How can businesses harness the power of social media? One of the biggest benefits of social media is to drive traffic to your website, so post regularly and encourage your colleagues and customers to share within their networks. All this helps your search rankings. Learn who the potential brand advocates are. They are the social media users who respond positively to your posts. Gain a greater understanding of them by engaging with them successfully. Encourage them to share within their networks. Incentivise them to give unbiased product/service reviews. Make them feel their contributions are important. Actively listen on social media. Use social media tools to monitor what is being...

The Role Of Social Media

Aug 19, 2013 | Social

By Elvire Gosnold, Director – Blabbermouth Social media has exploded out of the consumer market into businesses as an alternative way of communicating with consumers and handling enquiries. What impact do you think this is having on our Channel friends? Do you think this is an opportunity that is being embraced or is social media just another fad waiting to fade into the background? Social media has grown phenomenally over the last decade and offers businesses unprecedented opportunities to learn more about their audiences, earn recommendations, build a loyal following and ultimately influence sales. At Blabbermouth we strongly believe interacting on Facebook, Twitter and LinkedIn makes social media a hugely beneficial tool within a business. Social media is essentially an array of internet based tools and platforms that enhance the sharing of information. It allows users to share content, personal opinions, swap perspectives and discuss with other users around the world. Social media is not only relevant for regular internet users but is also hugely beneficial for businesses and slowly but surely, we are seeing it take off. Social media marketing is a popular SMB discussion point within the social space today. Most of the buzz surrounding social media seems to be created by start-ups and entrepreneurs as a result of social media being a relatively cheap tool to set up and promote and market products. The use of social media sites such as Facebook, Twitter and LinkedIn, help to improve SEO and promote brand exposure/recognition and is the fastest growing marketing trend. Particularly for B2B companies, social media provides an array of opportunities to interact with customers and...