How Can You Use Video Marketing In Your Plan This Year?

Jan 26, 2016 | Video

By Elvire Gosnold, Director – Blabbermouth Last year, it was unveiled that over 8 billion videos were played back each day on Facebook alone. IT companies such as Cisco are predicting that by 2019 over 75% of all Internet traffic will be video streaming content. So, how exactly can you use video marketing to benefit you?   Customer testimonials What is better than capturing your customers glowing references on camera? Live product demonstrations Webinars and livestream videos are increasingly being used by businesses to train customers on their products. Saving time, money and travel, these webinars and videos can be a huge incentive to customers, especially those who aren’t keen to read through technical documents. Explainer and tutorial videos Having a stored playlist on YouTube and on your website of products demonstrations can be a valuable tool for customers choosing who they want to go with. Thought leader lnterviews Get networking and interview industry figures and thought leaders! Interviews can be an effective way of expanding your company’s reach and showing you are up-to-date in your industry. Project reviews and case studies Who wants to read pages full of case studies? Walk your customers through your process and create simple, visual videos to showcase your best work. Video blogs Weekly company video blogs can be a great tool to personify your business, and let your customers in on your working life. Event videos Attending or running your own event? It’s always a great idea to film your event experience to further enhance your company profile. You never know who will be watching after the event! These are just 7...

Video Marketing Moves Into The Frame

Feb 26, 2014 | Video

By Elvire Gosnold, Director – Blabbermouth We are all busy advising end user businesses how they can change their communication habits for better efficiency both in terms of time and money, plus how they need to potentially learn a complete new way of collaboration with colleagues, suppliers and customers. However, we all need to spend a bit more time looking more closely at how we should be changing our communication patterns in order to satisfy the requirements of our clients. In the digital age where everyone wants unprecedented amounts of information immediately it can be hard to establish where your efforts should be focused in order to satisfy this demand for instant information. There are so many ways you can communicate your services; post, email, web, the possibilities are endless but budgets unfortunately are not. I am seeing more and more demand for the more traditional forms of client marketing support to have a face lift. As, while their content is undoubtedly useful, their delivery methods sometimes are not up to speed, hence the rise in popularity of video. Traditional case studies and training material can be brought to life in videos and your corporate message can be delivered in a far more varied fashion as you can use sound, personalities, colours and even humour on a far more creative level. The beauty of video as an educational tool is that it supports all learning styles. Voice, visual, text all come together to serve the differences in individuals’ ways of processing various types of information. YouTube, selfies, video phones etc. have all helped us get used to presenting and watching...

Video Top Tips

Sep 17, 2012 | Video

By Elizabeth Sparrow, Managing Director – Blabbermouth September has always been the month to deal with the aftermath of summer folly. The kids have gone back to school, the tan is fading and all of a sudden you have to fight for a place in the work car park again. After a few weeks of al fresco dining and the odd, hardly publicised, sports event Sales once again has your undivided attention. Inevitably, perhaps, September becomes a month of new ideas, new campaigns and ultimately a new sense of focus. You may find yourself dusting off ye ole business plan and it may also be appropriate to have a little look at your marketing schedule too. Times are changing and whereas social media continues to herald the new digital age video is now fighting for a bit of recognition too. The use of video by B2B marketers is up by 27% with 52% of marketers exploring this as part of their multi-media campaign. Video caters for the impatient, information hungry consumers of the modern work place. As a tool it can be used to explain complex solutions in a manner that decision makers can understand rather than relying simply on text and then hoping it will be read and understood. It can also be used in training, promotions, hospitality events, exhibitions, website content and social media. Despite the natural synergies between video and our technological market there remains a reluctance to adopt the medium. However the immediate challenge of budget, contacts and vision need to be overcome by your marketing department in order for you to access this new...