GDPR Guide

May 23, 2018 | Web

Check out our Free GDPR guide We are pleased to offer our Free guide to GDPR “Your guide to the GDPR marketing journey”. Subscribe to our newsletter to receive our articles, our offers, and promotions. As a welcome gift, we will send you a copy of our Free GDPR guide. Your Name (required) Your Email (required) You accept the terms of our privacy policy. View our privacy...

Why Web Responsiveness Counts Most

May 11, 2015 | Web

By Elvire Gosnold, Director – Blabbermouth Our friends at Google have changed the rules again: In their continuing fight to ensure website rankings prioritise genuine, informative websites that enrich the visitor’s experience, Google has added to its requirements. Now it is web responsiveness that will gain you Brownie points in your SEO endeavours. I’m sure you all agree that we are using our mobiles and tablets at an increasing rate for business activity, as well as in our leisure time, so it makes sense that Google is prioritising mobile friendliness as a ranking mechanism in search results. A responsive website means that you can easily view all site content regardless of what device you are viewing it on. A quick check is to simply reduce the screen size of your site when viewed on your PC screen to see what happens. Do the images move in an organised manner? Are the menus easily viewed? The big question is whether your site is optimised. And what about the sites of your closest competitors? Have a look at Google’s guide on mobile friendly websites to ascertain the impact the new algorithm will have on your site, and decide whether a new website needs to move up your to-do-list. It is always a good idea to have your site optimised. It future proofs your shop window as more prospects will be accessing your site via their tablet and mobile. With this new Google rankings requirement it is a perfect reason to launch a new site that is responsive and easy to...

Data Is Your Strategic Asset

Oct 29, 2014 | Web

By Elvire Gosnold, Director – Blabbermouth We are always offering our customers incentives to cajole them into interacting with us but should it not be a two way thing? I find that all too regularly companies offer valuable information via their websites for nothing in return. If you have gone to the trouble of writing a whitepaper or designed technical help sheets, you should expect something back. View this as an exchange rather than a free gift. Clean data is valuable and capturing information about prospects that wish to know more about your products or the industry generally should be top of your list for communicating with. Getting to understand your clients’ opinions is also a worthwhile activity that can be achieved via data collection.  As you will already know, clients and prospects do not readily hand over information to anyone. You need to coax them and give them assurance that you will not abuse this trust. Online web forms are a very good way to achieve this. After your home page, your landing pages are arguably the most important pages on your site as they are the access points for your prospects and clients. Make sure that these pages look professional and easy to understand so that visitors immediately understand what is required from them, what they will receive in exchange and reinforce the message that the information they give you will be professionally handled. You then need to think carefully about what data you want and how you will use it. It is a fine balance between making the exercise worth your while by asking lots of...

A New Website – Is It Going To Be Worth It?

Oct 10, 2014 | Web

By Elvire Gosnold, Director – Blabbermouth Everyone agrees that you need an online presence for your business but what people can’t agree on is what exactly you should expect from your website and what portion of your marketing budget you should spend on it. When thinking about commissioning a new website you need to ask yourself several questions and this will shape the expectations you should have on how your website works for you and therefore how much time and money you should invest in it. Some companies with old websites have the attitude that there is no need for a new website as their current one brings in no new business and no significant number of visitors. This should come as no surprise if the pages have not been updated for the past year and the web address is not promoted on other forms of company communication. Websites do drive new business but the manner in which this is accomplished is bespoke to your business’s requirements. What are the incentives to get people to visit? How will your customers and prospects benefit from visiting your site? B2B customers want to be educated and feel that your website is enriching their knowledge of the wider product set that you are offering. Repeat visits are ideal so what can you regularly post to encourage habitual visits? How will your company benefit from having increased traffic to your site and is it worth the time and effort? Simply throwing money at PPC (Pay Per Click) advertising will make your site more prominent but if it is irrelevant visitors that accidentally end...

Laying The Foundations Of A Good Website

Oct 30, 2013 | Web

By Elvire Gosnold, Director – Blabbermouth How long is a piece of string? Not something you want to hear when budgeting for a new website but if you have not put thought into why you actually want a new website this could be the answer you receive. Websites are often the first point of contact your prospects have with you and is therefore one of the most important mechanisms for future growth, but you need to think deeper into what you want your website to achieve. This in turn will help you budget as you are then able to give the Web Developer enough information to give an honest quotation. How much functionality do you really need? Bells and whistles look great but it all costs money. Yes it is extra work to add on an e-commerce facility and yes a customer portal will cost more so think carefully about what your company really needs to succeed. Plan from the start and remain focused on your core objectives. Another common stumbling block is page content. Companies often allot members of staff, often from the technical department, to work on text but the reality is that copywriting is a skill and it is not a five minute job to knock up a web page. They soon find that a technical description of their latest service is not sales focused enough to appeal to their target audience and this often leads to significant delays or devalues the overall website. How much design and customisation is really the million dollar question as this really affects cost. If you are happy to use...

Are We Missing A Trick With Our Websites?

Feb 26, 2013 | Web

By Elizabeth Sparrow, Managing Director – Blabbermouth After the initial rush to have an online presence, companies seem to have lost interest in their online representation. Many seem to forget that their brand needs to be reflected through all their marketing collateral which of course includes their website. In order for sales and advertising campaigns to be truly integrated, they should also have a large presence on the company’s website. This visual as well as written reminder of the current marketing campaigns further reinforces its presence in the mind of the client or prospect. There are many reasons for this loss of site enthusiasm. Number one being that our online footprint is now taken for granted so it is no longer the sexy new gadget that everyone wants to get involved in so who is left to do the mundane site updates, offer changes, price list uploads? How many websites do you see that have 2012 dates? Far too many! This is also because many sites were set up by individuals who have since lost contact with the firm in question or want to charge astronomical amounts just to change some page content so site updates get pushed to bottom or everyone’s ‘to do list’ due to cost or time constraints. The good news is that new sites can now be built that are far more user-friendly and easy to update by company staff. You no longer need to be a mystical ‘Techi’ to add on your latest press release to your website – yes you can do it yourself and while you are at update your ‘latest offer...