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BM_EGBy Elvire Gosnold, Director – Blabbermouth

Understanding changing technology and staying abreast of changes is vital for telecom resellers to survive in a demanding market-place. The introduction of Cloud-based Private Branch Exchange (PBX) or Hosted Voice Technology is one of the most flexible and sought-after changes in the telecom industry. For resellers, this means understanding a new set of technical terms and jargon, an investment that can pay off significantly in an environment where companies are trying to reduce infrastructure and overhead costs.

The shift to Cloud-based technologies has become a global phenomenon, with almost every industry finding ways to reduce costs and shift to “externally hosted” ways of doing everyday tasks. This type of technology has enabled data and information to be available anywhere.

Why do telecom resellers need to embrace cloud-based technology?

The idea of simply taking a service or solution from one provider and passing it onto someone who needs it is, effectively, the job of a basic telecom reseller. However, what happens when that reseller can actually help solve major business problems by providing a cloud-based hosted voice technology that reduces costs, frees up valuable resources for other issues and creates a system that’s handled by experts, while performing all the tasks that a conventional PBX does?

Here are just some of the things that a reseller can help their customers achieve by marketing simple cloud-based hosted voice technology:

  • Single-Point of Contact: No more PBX vendors, telecom carrier service vendors, local service providers and other individual points of contact to worry about. Everything is handled by a single entity, so there are no chains of command, no different working cycles or processes – just one vendor and one responsible party
  • Access it Anywhere: The best part about cloud-based technology is that the data is accessible from any part of the world, as long as you can connect to the Internet. So, even branch offices on the other side of the planet are hooked up to the same internal system
  • Scalability: As your business grows, so do your needs and so does your cloud-based PBX system

Finally, it all comes down to cost and when it comes to this crucial element, a cloud-based system becomes a lot more cost-effective in the long run due to lower infrastructure costs, fewer setup requirements and smaller resource requirements.