Challenge your ‘brand belief’ – Can you answer these 8 questions?

Challenge your ‘brand belief’ – Can you answer these 8 questions?

Jun 27, 2019 | Branding

A great core brand belief attracts customers into your business because they believe in what the brand projects. In many B2C examples it can answer their social or self esteem needs. In B2B it can make them feel confident and savvy. Ultimately it should strongly resonate and creates an emotional reaction. A strong core brand belief is essential to successful brand stretch.  However identifying and establishing a true core brand belief can be very tricky… Here are 8 interesting questions and examples that can help you uncover and define your brand belief:   1. How does your brand make people feel? e.g. Dettol’s peace of mind makes people feel safe   2. If it had a soul, how would you describe it? e.g. Google’s soul is that of being a great helper   3. If your brand had to campaign for votes what would it campaign for or against? e.g. Dove campaigns to raise the self-esteem of girls and women   4. What made your brand famous in the first place? e.g. Adidas – strove for excellence from the word go. It was established in 1924 with the mission to provide athletes with the best equipment and it delivered gold Olympic winners in 1928 and 1936   5. What’s truly distinctive about the brand personality, if anything? e.g. First Direct Bank’s realness – real people having real conversations 24/7   6. What promise does it give consumers that it lives and dies by? e.g. Ben & Jerry’s incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment   7. What does the brand own...
14 Awesome Typographic Animations of Different Words

14 Awesome Typographic Animations of Different Words

Jun 27, 2019 | Other, Social, Video, Web

As Channel moves into a more digital playground we ask our ourselves.. how can we get our clients noticed? In B2B marketing we are often briefed to say a-lot in a small space. This awesome typographic animations series named ‘Type in Motion’ was created by Lithuania based a freelance graphic designer Mindaugas Dudenas. Mindaugas visualizes the meanings of different words using typographic animation by using Adobe Photoshop, After Effects, Illustrator, and Maxon Cinema 4D to create these graphics and animations. Check out the complete series below. We hope you feel as inspired as we do!...
A great night was had by all at the 2019 Comms Business Awards

A great night was had by all at the 2019 Comms Business Awards

Jun 27, 2019 | Other

2019 marked the 15th year the Comms Business Awards. We have watched as it continually rewarded forward thinking and progressive Channel businesses. We know from experience that the Comms Business judges are committed to shining a light on genuine talent and innovation. For many of our clients it has served as a spring board for them flourish and grow. We were extremely proud to sponsor this years ‘Specialist vendor Award’           This category was open to all those vendors who provide specialist services and products to the Channel.  Entries have always varied  greatly and this year was no exception with billing, analytics platforms, call recording/ management software, Cyber Security, DevOps, Blockchain solutions and more. Everyone at Blabbermouth Marketing would like to offer a very heartfelt congratulations to Union Street Technologies. Our very own David Sparrow shared their moment on stage as the category presenter.   Sharing in the joy of a win: Wavenet takes the trophy!     From all of us at Blabbermouth Marketing that work with your amazing team… HUGE CONGRATULATIONS. We were cheering right along with you! Wavenet’s EdgeConnect SD-WAN had been shortlisted in the category of Enterprise ICT Solution, which is awarded to resellers, dealers or VARs selling a particular solution suitable for businesses in the Enterprise sector (classed as 500+ users). Philip Grannum, Chief Commercial Officer at Wavenet (pictured), commented: “We’re extremely proud to be recognised as leaders against such strong competition. We strive to offer innovative solutions that drive real business change, and winning the award for Best Enterprise ICT Solution for our involvement in supporting one of the world’s largest...
BiBas Award Finalist 2019

BiBas Award Finalist 2019

Jun 6, 2019 | PR

What a great start to our week! The Blabbermouth team is very proud and thrilled to be announced as finalists in this year’s BiBas Awards 2019. The awards ceremony is on Friday 13th September 2019 – keep your fingers crossed for us! Blabbermouth Marketing has been shortlisted in the ‘Lancashire’s Digital & Marketing Business of the Year’ category. You can find out more about the awards...
Brand Archetypes: Avengers Endgame Edition

Brand Archetypes: Avengers Endgame Edition

Apr 30, 2019 | Branding, Consultancy

Developing a strong brand requires developing a strong brand personality. Just like people, your business’s brand has a personality. This determines how customers connect with you and whether or not they want to do business with you. Brand Archetypes are important part of understanding your brand personality. Knowing which Archetype your business is often subjective but help is at hand. Many people in our great nation have a healthy relationship with the Avengers. Let’s check out the brand archetypes through the attributes of our favourite Marvel characters. Do you recognise yourself? Here are the 12 basic archetypes, a brand can assume.. according to the Marvel Cinematic Universe. A super brief history of Jungian Archetypes One of my favourite things about being a Marketeer is how your mind reacts to the world around you. Throughout my career I have developed new senses. As a designer my brain reformats every menu in a restaurant. As an information architect I judge every establishment based on their website user journey. Once I entered this new phase of brand awareness I watched Big Brother and thought of George Orwell. I recall Snow White and the Seven Dwarfs and emerge with a greater understanding of the seven Chakras of the human spirit. To many cultures Chakras are responsible for disturbing the life energy, for one incredibly evolved gentleman called Carl Jung it was the basis of his work in Archetypes. When thinking about some of your favourite brand narratives, you will likely begin to see similar characters in each, regardless of genre or medium. Think of the wilting detective using alcohol to drown his sorrows; the...