BiBas Award Finalist 2019

BiBas Award Finalist 2019

Jun 6, 2019 | PR

What a great start to our week! The Blabbermouth team is very proud and thrilled to be announced as finalists in this year’s BiBas Awards 2019. The awards ceremony is on Friday 13th September 2019 – keep your fingers crossed for us! Blabbermouth Marketing has been shortlisted in the ‘Lancashire’s Digital & Marketing Business of the Year’ category. You can find out more about the awards...
Brand Archetypes: Avengers Endgame Edition

Brand Archetypes: Avengers Endgame Edition

Apr 30, 2019 | Branding, Consultancy

Developing a strong brand requires developing a strong brand personality. Just like people, your business’s brand has a personality. This determines how customers connect with you and whether or not they want to do business with you. Brand Archetypes are important part of understanding your brand personality. Knowing which Archetype your business is often subjective but help is at hand. Many people in our great nation have a healthy relationship with the Avengers. Let’s check out the brand archetypes through the attributes of our favourite Marvel characters. Do you recognise yourself? Here are the 12 basic archetypes, a brand can assume.. according to the Marvel Cinematic Universe. A super brief history of Jungian Archetypes One of my favourite things about being a Marketeer is how your mind reacts to the world around you. Throughout my career I have developed new senses. As a designer my brain reformats every menu in a restaurant. As an information architect I judge every establishment based on their website user journey. Once I entered this new phase of brand awareness I watched Big Brother and thought of George Orwell. I recall Snow White and the Seven Dwarfs and emerge with a greater understanding of the seven Chakras of the human spirit. To many cultures Chakras are responsible for disturbing the life energy, for one incredibly evolved gentleman called Carl Jung it was the basis of his work in Archetypes. When thinking about some of your favourite brand narratives, you will likely begin to see similar characters in each, regardless of genre or medium. Think of the wilting detective using alcohol to drown his sorrows; the...
Brand Workshop: Everything you need to get started

Brand Workshop: Everything you need to get started

Apr 30, 2019 | Branding, Consultancy

Brand Workshop: Bring your brand strategy to life with impact and consistency Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons. Maybe your old branding is out of date or you want to re-brand to reach out to a different audience. Or is it that you are  simply not getting the results you want with your current marketing? There are a variety of ways businesses can begin to address the issue of re-branding. One of the most effective is a brand marketing workshop. What is a brand marketing workshop and what are the steps to branding your business? Our tried and tested Brand Workshop process has helped clients like Sky, Wavenet and ACS create brands that form a shared and strongly differentiated vision. You will have an actionable framework. We guide stakeholders in developing and articulating their brand’s purpose, proposition and personality. Plus, we help map out the practical details of how the brand can be a unifying force. We touch every area that drives your business. All future communications will cascade from this important session. We enable a compelling, coherent and consistent approach to market.     Our Blabbershop will: Ignite your business purpose, defining the essence at the core of your brand and business Spark the imaginations of your senior team through a powerful and deliverable shared vision Illuminate your firm’s irresistible points of difference Create an elevator pitch that enables your unique value propositions to shine Inform a marketing action plan that spreads your messages like wildfire. If you need help with...
6 ways to differentiate your business

6 ways to differentiate your business

Apr 30, 2019 | Branding, Consultancy

Providing superior value to your customers   We understand that differentiation is the ‘golden goose’ in our mutual business. It allows our clients to provide superior value their customers promoting a win-win scenario that can boost profitability and the ongoing viability of their business. In our experience there are six ways to differentiate your business, including product positioning, service coherence, price point, channels of distribution and reputation. Product Product differentiation is probably the most visible as it includes actual physical and perceived differences. It can take the form of features, performance, efficacy. Articulating these characteristics is a pursuit that most B2B marketers and probably most consumer marketers spend the majority of their time. The problem, though, is that product differentiation is short-lived and it us incredibly easy for your competitors to duplicate. Service Service differentiation doesn’t just encompass customer service and delivery. It is supported by elements in a business such as tools, training, installation, and  fluidity of ordering. To many, these seem like the simple components of a business but whilst tackling these foundational elements do not always require sophistication they do live on through consistency and commitment. Channel Channels of distribution be an really effective way to differentiate. As it is time-consuming it would prove extremely expensive for a competitor to pre-empt or duplicate. We focus on providing coverage, access to expertise, the path to purchase, and optimised levels of customer or technical service. Internal preparation is key, we address training, joint sales calls, supporting literature, lead sharing, etc. — a Provider can become a staunch ally and Partner. Even in a non-exclusive relationship, a committed Provider...
The 4 key benefits of a great brand

The 4 key benefits of a great brand

Apr 30, 2019 | Branding, Consultancy

Your brand is a large part of your business assets. In this customer centric age, business as usual is no longer enough. Our clients are tasked with delivering more creative innovations, better service, and an overall experience that excites the customer so much that they want to advocate it for the long term. This requires empowering your workforce with data, resources, and enough freedom to use them for the shared interests of both the customer and the business. But how can the stakeholders make sure that their teams understand these interests and act in ways that are consistent. There are 4 key benefits of a great brand. At Blabbermouth Marketing we create a brand strategy that acts as a benchmark for all your business activity.   The 4 key benefits of building a great brand, are: Differentiation: In most cases you will have direct competitors offering similar, if not the same products. A brand strategy helps you to position yourself apart from the competition Consistency: Your staff will have a clear understanding of what the brand is all about, which will achieve greater advocacy throughout the company, and everyone they come into contact with Connection: Building a strong strategic brand framework helps to create a genuine connection based on common goals with your most desired customer and the market. The journey to building trust is the ultimate route to a purchase decision Benchmark: Having a brand strategic framework to generate activity against will ensure you continue to accurately reflect your company’s purpose, values and personality. It becomes a tool to sense check decisions in the business. Your branding is...