Harnessing the power of social media

Mar 3, 2017 | Social

By Cath Macleod, Marketing Account Manager, Blabbermouth Nielsen, the leading global information & measurement company, has recently released average times spent on social media*. The average adult spends over 5 hours per week on social media and this forms 22% of the overall time they spend across all media. Revealingly, the time spent is up 36% since Q3 2015. Surprisingly, the insight shows that the heavy social media user group isn’t Millennials as you might imagine. Generation X (ages 35-49) spends the most time on social media. There was a time when social media was considered by some as a passing fad, however, these figures prove that social media is here to stay and has become part of our DNA. Social media is a huge opportunity for businesses to keep in touch with their target audience just based on how receptive this audience has become. Social media is no longer optional, it is an essential component of any marketing plan. How can businesses harness the power of social media? One of the biggest benefits of social media is to drive traffic to your website, so post regularly and encourage your colleagues and customers to share within their networks. All this helps your search rankings. Learn who the potential brand advocates are. They are the social media users who respond positively to your posts. Gain a greater understanding of them by engaging with them successfully. Encourage them to share within their networks. Incentivise them to give unbiased product/service reviews. Make them feel their contributions are important. Actively listen on social media. Use social media tools to monitor what is being...

Blabbermouth Rolls Out Sales And Marketing Optimisation Initiative

May 19, 2016 | PR

By Elizabeth Sparrow, Managing Director – Blabbermouth Marketing firm Blabbermouth has rolled out a ‘Transformation Initiative’ designed to optimise the sales and marketing performance of businesses in the channel. The initiative responds to a general lack of integration between the sales and marketing functions of many businesses, stunting their ability to realise their full selling potential. Business transformation process begins with a company health check, strategic planning, discussions about the true nature of a company, its identity, growth ambitions and long-term goals. We then put in place a joined up marketing campaign to deliver new opportunities. But this is only part of the solution. No department should operate in isolation, especially sales and marketing which go hand in hand. Blabbermouth plans to position businesses for growth by preparing them for seamless customer acquisition, and the man at the centre of the company’s new campaign is incoming consultant David Sparrow who joins Blabbermouth from TalkTalk Business where he was Head of Corporate and Enterprise Sales and played a leading part in the creation of this high performing division. Previous roles include notable stints at Freedom Communications, Virgin Media and T-Mobile. His main purpose is to help sales and marketing leaders escape from the straitjacket of siloed working by creating more scope for professional chemistry between departments. Business assessments can often be complex and sensitive, so we provide a tactful and uncomplicated review of capabilities, processes, structures and strategies within the sales department before establishing best practices and integrating these with the marketing effort. Our aim is to assist a variety of businesses with their growth plans and help them unlock...

Comms Dealer Awards Winners!

May 13, 2016 | Other, PR

By Elizabeth Sparrow, Managing Director – Blabbermouth We are delighted to announce that we won a Comms Dealer Award recently for Channel Marketing Team of the Year! It was an excellent event in London. We were so pleased to be able to attend with clients and see many colleagues from the industry. However, what matters most to us is our customers, thank you for being part of the journey!    ...

The Creative Team Is Expanding!

Apr 22, 2016 | Other

By Holly Webster, Creative Manager – Blabbermouth The Blabbermouth Creative team is expanding and looking for a Junior Graphic Designer to join us. The role would suit an enthusiastic person looking to take their first steps into the Design industry. You should be able to work to tight deadlines in an ever-changing environment, relish a wide variety of jobs, and have bags of creative flair. Click here to read more about the role. If you think you have what it takes to join our Marketing team, please send your CV and covering letter to holly@blabbermouthmarketing.co.uk Please note, we do not work with recruitment...

Comms Dealer Awards Finalists

Apr 12, 2016 | Other

By Elvire Gosnold, Director – Blabbermouth The Blabbermouth team is very proud and excited to have be announced as finalists in this year’s Comms Dealer Sales & Marketing awards. The award we are up for is Channel Marketing/PR Agency of the Year. The awards ceremony is Thursday 5th May – keep your fingers crossed for...