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BM_EGBy Elvire Gosnold, Director – Blabbermouth

Christmas is fast approaching and for some businesses this time of year can be make or break, meaning your marketing campaigns have just become even more important. We’ve put together ten tricks on how to get your Christmas email campaign to stand out from the crowd.

Happy Seasons from the Blabbermouth team!

  • Plan ahead! Don’t wait until the last minute to throw something together quickly. Not only will it show, but you’ll miss out on several key opportunities in the lead up to Christmas that could have a huge impact on your revenue. Create an editorial calendar to take advantage of dates, which will help you put together an effective and cohesive plan across all your platforms.

  • Festive decorations! It is worth getting in to the festive spirit and creating a layout to embrace Christmas. Grab your audience’s attention with seasonally themed messages and create a seasonal landing page that will not only be in-keeping with your marketing promotions, but will also increase content on your website. But be careful to not go overboard with your festive decorations as not all of your prospect base will be celebrating Christmas!

  • Target! One way to stand out from the crowd of marketing messages is to ensure you are targeting your customers properly. Use their names, mention previous purchases, offer Christmas bonuses based on their history with your company.

  • Do your homework Do not choose Christmas marketing messages, deals and offers just for the sake of the season. You’ll benefit if you take the time to research what your customers spend over the Christmas period, what they spend it on, and when they’re likely to spend it.

  • Be human Sometimes sales are won not by having the better offer, but by being the brand that offers something a little more. This is the perfect time of year to help build relationships with your customers by using your email marketing messages to show the human side of your business. Sharing your interests, your knowledge would be a good start point.

  • Be attractive Put your best offers forward, in terms your customers can relate to. Limited time offers are a great way to prompt sales.

  • Be thoughtful With your customers about to get an increasing amount of emails, offer them the chance to update their subscription preferences so they only get the most relevant emails from your business over the holiday period. Those who don’t celebrate Christmas and aren’t interested in seasonal marketing messages won’t be tempted to unsubscribe from your marketing lists entirely, whilst those who live for a great Christmas deal will be enthusiastically waiting for your emails.

  • Be mobile Your customers use a variety of different devices to view your content, make sure your marketing messages are optimised for mobile devices.

  • Be clear Make it easy for your customers to purchase from you. Make sure your Call to Action and your message is clear and easy to act on.

  • Make sure you have resources to follow-through It is great if your email campaign drives traffic to your website. But make sure you have the structure in place to support those marketing messages you send. Customer service, stock levels, ordering processes and delivery all need to be able to function efficiently under the added strain of Christmas order levels, and you need to be able to admit when they can’t.